Squeeze Pages and Good Features
Squeeze pages are an excellent way to market your products to an audience. However, there are a lot of business owners who can’t tell the difference between an impressive squeeze page and one that doesn’t do the trick. Do you know what makes for a good squeeze page? No? Then read on.
Good headlines and sub-headlines
They need to be powerful and entice readers to keep reading. That’s the first key to getting and keeping your visitor’s attention.
Forget the fancy backgrounds
Can you believe that plain backgrounds are better for sales? It’s true. Why risk distracting customers by showing them a background that could be more interesting than your product?
Above the fold content
Keep your content where it should be- above the point where a reader would have to scroll to read the rest of it. This area is called “above-the-fold” and prospects are more likely to read what’s there than anywhere else.
Bullet points
Prospects want the nitty-gritty laid out for them simply, so oblige. Tell them how they’ll benefit from signing up. Keep it short and sweet.
Make it important
Convince prospects to take action “now” instead of “maybe later.” Use action words every chance you get. This includes when you ask them to submit their information.
Testimonials
Prospects want to know that they’re not wasting time and money on you or your products. Collect testimonials from satisfied customers and present them on your website so that prospects can read them.
Protect information
Online customers want to know that businesses will guard their information from hackers. They also want to know that you won’t use it in ways that they won’t approve of. Write and link a privacy policy to display on your website.
Get accessible
Too many business owners forget about giving their prospects a way to contact them. Provide your contact information so that sales are made even easier.
Get them pumped
You want to make your offer irresistible to your prospects, so treat your pitch as a regular calls-to-action. Don’t be wishy-washy about selling prospects on your offer.
Include videos
Videos are optional, but are very popular with prospects right now and effective videos can potentially increase conversion rates. Prospects especially appreciate videos that are much like short infomercials.
Opt-in forms
Make collecting email addresses easier by including an opt-in form right on your squeeze page. Keep it to the right of the page. Prospects really love to see it there.
An absence of links
Why give your prospects a reason to leave your squeeze page? Only include links that are necessary. Keep your prospects trained on your website.
A reason to stay
You’ll want your prospects to remain where they are, reading your squeeze page. Do everything you can to keep them there. Try offering free gifts like a special report or an audio lesson.
All of these things can help you develop a great squeeze page. But using these tips is not an excuse for forgetting about optimizing your website. To truly make a website work, test all of these elements to find out which ones work best for you.
